3 1/2 years ago when Joe came to our company we were unaware of what we didn’t have. I think we thought we were doing just fine. And, the reality is, I look back 3 1/2 years ago and I don’t remember what it was we were doing in terms of marketing communications. I don’t remember if it was effective or, quite frankly, what the strategy was. We’ve gone to such a different level and I think what makes Joe special. He brings a very unique skill set. Once you meet him, once you listen to him, you’ll see he’s looking at this from a different angle. He has the ability to see things that we were unable to see. And that’s okay, because it wasn’t our strength. It’s his strength. He also has the ability to take those ideas and turn them into actual, tangible, measurable results – something that a lot of consultants don’t have the ability to do, even a lot of marketing communications people don’t understand how to do – they have the ideas, they get the communications out there but it never turns into actual, measurable results. As a sales leader, that’s what I’m measured on, and that’s what I look for. So I would suggest that if you’re not using Joe or someone with Joe’s skill set, you’re leaving money on the table, you’re leaving sales on the table, and it’s a great investment of not only your money but your time, and I’ll tell you why: In addition to the revenue it drives, it builds such passion, such commitment and belief from your people that they’ll perform at a higher level than they would have with just traditional marketing and someone with less skills than Joe. I highly recommend Joe and he has my 100% endorsement.
