In the 30 years, I’ve been in the direct marketing business, I can count on one hand the clients as talented as Joe Hage. Joe gets it! He communicates his needs well and listens to input to build upon, thereby strengthening his concepts. He’s quick to course-correct and equally quick to heap praise for a job well done. He’s analytical and creative, but what I like best is his fearlessness to try something new. Test it, let’s see how it works. That’s how direct marketing should be done!