Download These Medical Device Marketing Ideas Now!
Learn successful medical device marketing strategies and tactics from Medical Marcom, specializing in marketing, strategy, communication, lead generation.
To download your complimentary copy of Steal These Ideas: 10 Proven Lead Generators for Medical Device Companies, simply share your email below.
The ebook contains 25 pages of pure medical device marketing goodness.
Idea 1: Solid Positioning
Idea 2: What Is Your Prospect Thinking?
Idea 3: On-Site Optimization
Ideas 4-10: Get the ebook!
It’s free. Download it below.
Opening Prelude to “Steal These Ideas: 10 Proven Lead Generators for Medical Device Companies”
“Steal These Ideas: 10 Proven Lead Generators for Medical Device Companies” stands on its own but was originally intended to accompany the webinar “Contemporary Medical Device Marketing for the Digital Age,” which you are welcome to watch for free.
Before I share 10 concepts you can integrate into your marketing plans, I’ll briefly recap the material covered in the webinar.
The Three Most Important Things
Purchasing a medical device is typically a high-involvement decision. The smart shopper will likely include a trip to the World Wide Web in his research.
We discussed the importance of:
• Getting found on search engines – if you choose to – given how resource-intensive getting on “page one” can be. We said, at a minimum, you’ll want to earn a page one ranking for the name of your company and, potentially, your products.
• Being engaging, so visitors to your site stay and find what they’re looking for.
• Getting their contact information so you can begin a dialogue with them.
How to Run a Successful Sales / Distribution Promotion
The webinar included a checklist of steps to improve the likelihood your promotion will be a winner. Importantly, involve the head of distribution or sales and collect lead information online using a dedicated page just for this effort.
Is Social Media Right For Your Company?
We said that “social media,” that loathsome but widely accepted term, amplifies your message on platforms secondary to your all-important website.
If you don’t have something interesting to say, there is no point using “social media” to “socialize” your message. If you have something interesting
to say – consistently – then social media might make sense for you.
Consistency is a must because visiting a Twitter page with five tweets or a YouTube channel with one video is just lame. And if you do have a budding
social presence on, let’s say, Facebook, there is no need to put links on your website to your Facebook page until you can proudly send your traffic there.
We shared examples how social media helped Cardiac Science:
• The CEO’s blog post about a recall was directly quoted in The Seattle Times.
• Their YouTube videos, consisting of product news, patient stories, and instructions for use had been viewed more than 200,000 times.
• Clever search engine optimization work around national news events won them timely traffic.
• Long-tail searches continue to bring in visitors.
• Their 2,000+ fan Facebook page gave them another avenue to connect with advocates.