Technology has given us a big opportunity here. I’m excited about it!
I Bet You Think About Marketing All Wrong
A friend thought my services would be more helpful “later.” I vehemently disagree.
So you want to refresh your medical device website?
Then let me share my latest thinking with you on the subject.
What Do Device Reps Really Want?
This medical device sales rep told me exactly what he needed (and it’s not what you think).
How to get someone to fill in your damn survey
One way is not make it a thinly-guised way to sell your products and services!
What is the Role of Sales Now? feat. @TedRubin
Ted and I discuss why Sales isn’t closing your leads from Marketing, and its implications.
Absolutely my most successful lead generation strategy ever
This worked so well, I’m recommending it to all my clients.
What should I do? Delete this guy?
Is pruning your email list of the dead weight a good idea?
My Most Important Update of the Year
Read this one.
My Most Important Update This Year
It dawned on me: This is my most important insight of the year. It inspired a hashtag, service mark, and maybe even a medical device marketing book.
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