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I see a pattern developing here – and it’s not just me

Technology has given us a big opportunity here. I’m excited about it!

I Bet You Think About Marketing All Wrong

A friend thought my services would be more helpful “later.” I vehemently disagree.

So you want to refresh your medical device website?

Then let me share my latest thinking with you on the subject.

What Do Device Reps Really Want?

This medical device sales rep told me exactly what he needed (and it’s not what you think).

How to get someone to fill in your damn survey

One way is not make it a thinly-guised way to sell your products and services!

What is the Role of Sales Now? feat. @TedRubin

Ted and I discuss why Sales isn’t closing your leads from Marketing, and its implications.

Absolutely my most successful lead generation strategy ever

This worked so well, I’m recommending it to all my clients.

What should I do? Delete this guy?

Is pruning your email list of the dead weight a good idea?

My Most Important Update of the Year

Read this one.
No, seriously.

My Most Important Update This Year

It dawned on me: This is my most important insight of the year. It inspired a hashtag, service mark, and maybe even a medical device marketing book.

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Time to Change

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25+ year marketing professional. I specialize in marketing strategy and communications, lead generation, and website development for medical device and related companies. Discover my 350,000+ member Medical Devices Group, and meet us at our 10x Medical Device Conferences.

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