Medical Device Marketing Blog at Medical Marcom

What is the Nike lesson for medical device marketing?

They took a controversial stand and stood out.

What do you want to do for our anniversary?

A moment to celebrate, then get back to it!

My stupid car broke down (and what it has to do with you)

Routine maintenance?

This is what I think of your boring copy!

Pointless, uninformative, and obvious is no way to go through life, son.

What do you do for a living?

A mind shift to help you get where you want to go in the industry.

I wrote a new privacy policy for you

A huge time-saving gift from me to you.

What a difference an Internet week makes!

A brand new design and functionality in a week? Yup!

We don’t have a lot of time left

Are you using your time wisely? Think about it.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.