Medical Device Marketing Blog at Medical Marcom

What is the Nike lesson for medical device marketing?

They took a controversial stand and stood out.

What do you want to do for our anniversary?

A moment to celebrate, then get back to it!

My stupid car broke down (and what it has to do with you)

Routine maintenance?

This is what I think of your boring copy!

Pointless, uninformative, and obvious is no way to go through life, son.

What do you do for a living?

A mind shift to help you get where you want to go in the industry.

I wrote a new privacy policy for you

A huge time-saving gift from me to you.

What a difference an Internet week makes!

A brand new design and functionality in a week? Yup!

We don’t have a lot of time left

Are you using your time wisely? Think about it.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.