Medical Device Marketing Blog at Medical Marcom

I discovered SpeakPipe

SpeakPipe lets your web visitors leave you a voicemail.

I have a free account which allows up to 20 messages (of 90-second duration) per month.

Now THIS is a LinkedIn Profile!

Here is a great example of a specialist taking full advantage of her LinkedIn profile. You can do this too and maximize your social impact.

Congratulations!

The next time someone electronically says Congratulations! or Happy Birthday, do this instead of what you’re probably doing today.

Do Social Media Just Like Mick

Want to know how a medical device CEO should do social media? Just like Mick Farrell, chief executive officer of $9-billion ResMed.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

We are NOT Going to “The Next Level.”

You and me? We are NOT going to “the next level.” Sorry, just not gonna happen. “The next level” is one of the laziest ways ever to complete a thought.

The Best FREE Marketing Program? Say Hi.

What Steve and Chris Sandland taught me today about making connections, talking to your network, and winning new business.

Lessons From Bob Bly, One of the World’s Greatest Copywriters

I’m a long-time Bob Bly fan. Here’s an 84-minute video shot at American Writers / Artists Boot Camp, full of tidbits to help sell more using expert copy.

How Even Companies with Decidedly Unsexy Products and Services Can Use Social Media to Their Advantage

John Andrews, CMO of Ignite Social Media, explains how even companies with decidedly unsexy products and services can use social media to their advantage.

Live Chat FTW

You’re still not using Live Chat on your site. And I don’t know why. Here’s yet another example of Live Chat making my business – and my life – better.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

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