I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.
Short video is one of the best ways to boost your medical device marketing. If you’re intimidated, read these four cues to overcome your fear.
Teleflex produced an entertaining medical device clinical video that demonstrates the efficacy of their Vascular Positioning System. If they can make vascular positioning entertaining, imagine what you can do with a little creativity.
Help your sales reps win website traffic by setting up a page for each of them. It works in real estate and may boost your medical device sales.
Google introduced a new snippet feature and winning it is a coveted position because of the instant credibility it lends to your site.
This is a brilliant little bit of free marketing that medical device marketers can adapt. Follow Lyndsie’s example provided here.
I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.
If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.
A urologist spent $300,000 of his own money and borrowed $700,000 more for his new urological device. Clinicians said they loved the concept – but still no sales. Why?
Does DTC work for Medical Devices? I said, in general, no, it doesn’t. Then I asked the 320,000+ member Medical Devices Group. They had some other ideas. Read and decide if it makes sense for you.