Medical Device Marketing Blog at Medical Marcom

How to Fail Your Way to the Top!

Failing is the new Winning! See for yourself.

How to win new appointments with virtual LinkedIn strangers

This is an important one. Video, list, and transcript.

Can you hear me now? Voice will kick your ass.

Let’s reminisce about this article in a decade when voice rules the world.

Is your value proposition a little rusty?

Read this and determine if it’s time to revisit your story.

I don’t know what the hell else to tell you

Clients wish I had a better answer. I don’t.

Would You Ever Share This on LinkedIn?

The “line” is further out than you might think.

The Bad Man is Doing Bad Things to You

A very sneaky way hackers are scamming you.

Damned if you do social media, damned if you don’t

Can’t live with it, can’t live without it.

What Is Content Intelligence (and how to use it as a weapon)

Wanna best your competition on organic searches? Then watch this video.

Excellence is Whatever the Customer Says It Is

“Operational excellence” is meaningless if the user experience sucks.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

Join thousands of medical device marketing and sales professionals

About Joe Hage