Medical Device Marketing Blog at Medical Marcom

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

Create Videos Like This One to Boost Your Medical Device Marketing

Short video is one of the best ways to boost your medical device marketing. If you’re intimidated, read these four cues to overcome your fear.

Medical Device Clinical Videos Can Be Entertaining

Teleflex produced an entertaining medical device clinical video that demonstrates the efficacy of their Vascular Positioning System. If they can make vascular positioning entertaining, imagine what you can do with a little creativity.

The Real Estate Trick That Wins You Website Traffic

Help your sales reps win website traffic by setting up a page for each of them. It works in real estate and may boost your medical device sales.

The Medical Device Marketing Snippet

Google introduced a new snippet feature and winning it is a coveted position because of the instant credibility it lends to your site.

How Asking For Input Generates Free Marketing For Your Brand

This is a brilliant little bit of free marketing that medical device marketers can adapt. Follow Lyndsie’s example provided here.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

There Goes a Million Dollars: Think “Value Analysis Committee”

A urologist spent $300,000 of his own money and borrowed $700,000 more for his new urological device. Clinicians said they loved the concept – but still no sales. Why?

Does Direct-to-Consumer Marketing Work for Medical Devices?

Does DTC work for Medical Devices? I said, in general, no, it doesn’t. Then I asked the 320,000+ member Medical Devices Group. They had some other ideas. Read and decide if it makes sense for you.