Before we start, if your world touches innovation in health and medicine, you simply must see the videos from Exponential Medicine, embedded below.
To the right: That’s my friend Pediatrician Laura Jana on stage! 😊
But I warn you: It’s like drinking from a fire hose. I attended this extraordinary event two years in person, and this year was relegated to living vicariously through the livestreams.
Start by reviewing the four-day agenda to zero in on the parts you want to watch. When it’s all done, there will be 30 to 40 hours of content.
Damned social media
I erased my first draft of this. I began to ramble. Here are the takeaways.
You need eyeballs. Social media just means “sharing stuff.” But first you have to write something worth sharing. As Andy Crestodino says in this really worthwhile discussion with Mark Schafer (who coined the content shock term I use so often), “The economic value of your content, if it’s not seen and shared, is zero.”
That link I just shared inspired this entire Journey, so click if you have five minutes to ponder Influence Marketing.
Eyeballs guarantee nothing. Andy’s content was shared by Google in a tweet. (Google has a million followers.) Andy got 164 clicks. Andy got one, single conversion: Someone subscribed to his free newsletter. This link takes you to the precise moment in the video. Again, worth watching.
Damned Do/Don’t. So Andy got eyeballs and zero business. Was it worth it? Should Andy continue to produce content? More importantly, should you bother?
Do it anyway if you have something to say. Writing, images, video. Those are today’s media.
Kinda like that mega huge lottery: “You gotta be in it to win it.” (Okay, bad example. I didn’t buy a ticket.) But I’ll take my odds of “winning” new business with content versus my one-in-175 million chance of winning the lottery.
So, whatchu gonna do? Write or no?
The Bohemian Rhapsody Movie
In lieu of today’s Fast Round, I have to talk about this movie. Beth and I saw it last night. Two Hage thumbs up.
I’d read articles about the factual inaccuracies of the movie but, boy, it was an excellently told story.
Made me feel nostalgic too, even though I wasn’t a big Queen fan in the 80s.
Thank you for joining me on The Journey.
Write me if you are musically stuck in the 80s as I am. They say “your music” is whatever was playing when you were in college. Is that true for you?
P.S. My barbershop chorus did, in fact, win the competition two weeks ago. We’ll be on the International Stage in Salt Lake City this coming July. Thanks for the well wishes!