Medical Device Marketing | Lead Generation | Medical Marcom

The Journey

Wanna read my marketing journal?
I'll email you every other Wednesday.
Bring a water bottle.

60

January 9, 2019

Is your value proposition a little rusty?

Read this and determine if it's time to revisit your story.

TIME FOR A TUNE UP? >
59

December 19, 2018

I don’t know what the hell else to tell you

Clients wish I had a better answer. I don't.

NOW WHAT? >
58

December 5, 2018

Would You Ever Share This on LinkedIn?

Where do you draw the line?

GO FURTHER >
57

November 20, 2018

The Bad Man is Doing Bad Things to You

A very sneaky way hackers are scamming you.

FIGHT BACK! >
56

November 7, 2018

Damned if you do social media, damned if you don’t

Can't live with it, can't live without it.

WELL, DAMN! >
55

October 23, 2018

What Is Content Intelligence (and how to use it as a weapon)

Wanna best your competition on organic searches? Then watch this video.

FIND OUT! >
54

October 9, 2018

Excellence is Whatever the Customer Says It Is

"Operational excellence" is meaningless if the user experience sucks.

ALWAYS RIGHT >
53

September 26, 2018

What is the Nike lesson for medical device marketing?

They took a controversial stand and stood out.

JUST DO IT? >
All Posts

What readers like you say about The Journey

Karen Cote, Managing Director, LifeSci Consulting

I am really enjoying your Wednesday emails! They are so real, so packed with knowledge I can use — and I feel like I’m getting to know you personally. Thank you!

Kimberly Castlemain, Marketing Manager, EMcision

Ballsy!

Joel Fogelson, CEO, milktrackerapp.com

Your personal messages help me see the difficulties getting our products and services "out there" – and that we are not alone. Please keep up your emails and messages of encouragement.

Michelle Lott, Principal, Lean RAQA Systems

Before I met Joe, marketing scared me; now, I love it! By the second Skype call, he repositioned my brand. By the third, he created a piece of collateral upon which we could build a campaign. As I write this, we are maybe one month into the engagement and I’m already rearranging my budget so I can do more with him. My wish for you? When you call Joe, that he has time in his schedule to take you on. He’s as good as you heard he is. Maybe better.

As Featured in

Join thousands of medical device marketing and sales professionals

"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25-year marketing professional. I specialize in communication, strategy, and lead generation. Discover my Medical Devices Group on LinkedIn, our annual 10x event, and Medical Device Marketing Summit.