Medical Device Marketing | Lead Generation | Medical Marcom

The Journey

Wanna read my marketing journal?
I'll email you on Wednesdays.
Bring a water bottle.

54

October 9, 2018

Excellence is Whatever the Customer Says It Is

"Operational excellence" is meaningless if the user experience sucks.

ALWAYS RIGHT >
53

September 26, 2018

What is the Nike lesson for medical device marketing?

They took a controversial stand and stood out.

JUST DO IT? >
52

September 12, 2018

What do you want to do for our anniversary?

A moment to celebrate, then get back to it!

CONCEPT BOARDS >
51

September 4, 2018

An island in a sea of people

a short and personal story

SWAM TO SHORE >
50

August 29, 2018

My stupid car broke down (and what it has to do with you)

Routine maintenance?

TOWED!
49

August 22, 2018

This is what I think of your boring copy!

Pointless, uninformative, and obvious is no way to go through life, son.

NOT READING THIS >
48

August 15, 2018

What do you do for a living?

A mind shift to help you get where you want to go in the industry.

YOUR ANSWER? >
47

August 8, 2018

I wrote a new privacy policy for you

A huge time-saving gift from me to you.

GDPR COMPLIANT >
All Posts

What readers like you say about The Journey

Karen Cote, Managing Director, LifeSci Consulting

I am really enjoying your Wednesday emails! They are so real, so packed with knowledge I can use — and I feel like I’m getting to know you personally. Thank you!

Kimberly Castlemain, Marketing Manager, EMcision

Ballsy!

Joel Fogelson, CEO, milktrackerapp.com

Your personal messages help me see the difficulties getting our products and services "out there" – and that we are not alone. Please keep up your emails and messages of encouragement.

Michelle Lott, Principal, Lean RAQA Systems

Before I met Joe, marketing scared me; now, I love it! By the second Skype call, he repositioned my brand. By the third, he created a piece of collateral upon which we could build a campaign. As I write this, we are maybe one month into the engagement and I’m already rearranging my budget so I can do more with him. My wish for you? When you call Joe, that he has time in his schedule to take you on. He’s as good as you heard he is. Maybe better.

As Featured in

Join thousands of medical device marketing and sales professionals

"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, Acessa Health

About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25 - year marketing professional. I specialize in communication, strategy, and lead generation. Discover my Medical Devices Group on LinkedIn and 10x Medical Device family of events.