Why is no one taking your damn survey?
Maybe because you telegraphed it’s just a way to sell them something.
Good client. Terrible survey.
The other day I was talking with [redacted] and [redacted] from [redacted].
Nice people. Good call.
They wanted responses for their survey.
[Redacted] admitted the survey was “bloody awful” but that was partially due to software limitations. Of course, prospective survey-takers don’t care how the survey came to be or what your limitations were.
They won’t take a bad survey. And if your enticement is bad, they won’t click and even see it.
I recorded the call because, well, you know.
And here it is: Truncated to less than 15 minutes for a broad-ranging discussion on survey design and, ultimately, my recommendation for this particular client.
(It also gives you a good look at what it’s like to collaborate with me, should you be considering it.)
A request:
If you learn a thing or two from the video, please 
it on LinkedIn so your network can benefit. 😁
Fast Round
For you SEO fans. I wanted to know if tags were completely obsolete at this point.
After reading this, I learned the depicted kind is probably worthless.
Then learned about tags I didn’t realize were tags in the first place.
Argh! What links?! You ever get this EXCEL message and are, like, WHAT LINKS?! I can’t find them anywhere!
Here’s how to find them: Find external links.
Three reasons for the Post Inspector. Use the LinkedIn Post Inspector to:
- Discover what’s needed for better-looking previews in posts;
- Have LinkedIn re-scrape your page (to get your updated image or content); and,
- Debug issues from your metadata.
Click the image below to give it a whirl – maybe even experiment using the URL from this post (wink wink). 😉
Thank you for joining me on The Journey.
My calendar (link to book time) lightens up every summer, like clockwork.
Now’s a good time to contact me if you have a medical device marketing strategy or communication need and liked what you saw in the video.
P.S. Growing up, we had a small tan AM radio. I associate this song very strongly with sitting in my Brooklyn basement, listening to music in the late 1970s. Enjoy.
P.P.S. Love you, Mom.
