How to get someone to fill in your damn survey

Why is no one taking your damn survey?

Maybe because you telegraphed it’s just a way to sell them something.

Good client. Terrible survey.

The other day I was talking with [redacted] and [redacted] from [redacted].

Nice people. Good call.

They wanted responses for their survey.

[Redacted] admitted the survey was “bloody awful” but that was partially due to software limitations. Of course, prospective survey-takers don’t care how the survey came to be or what your limitations were.

They won’t take a bad survey. And if your enticement is bad, they won’t click and even see it.

I recorded the call because, well, you know.

And here it is: Truncated to less than 15 minutes for a broad-ranging discussion on survey design and, ultimately, my recommendation for this particular client.

(It also gives you a good look at what it’s like to collaborate with me, should you be considering it.)

A request:

If you learn a thing or two from the video, please  it on LinkedIn so your network can benefit. 😁

Fast Round

• For you SEO fans. I wanted to know if tags were completely obsolete at this point.

  After reading this, I learned the depicted kind is probably worthless.

  Then learned about tags I didn’t realize were tags in the first place.

• Argh! What links?! You ever get this EXCEL message and are, like, WHAT LINKS?! I can’t find them anywhere!

  Here’s how to find them: Find external links.

  

• Three reasons for the Post Inspector. Use the LinkedIn Post Inspector to:

  1. Discover what’s needed for better-looking previews in posts;

  2. Have LinkedIn re-scrape your page (to get your updated image or content); and,
  3. Debug issues from your metadata.

  Click the image below to give it a whirl – maybe even experiment using the URL from this post (wink wink). 😉

  

Thank you for joining me on The Journey.

My calendar (link to book time) lightens up every summer, like clockwork.

Now’s a good time to contact me if you have a medical device marketing strategy or communication need and liked what you saw in the video.

P.S. Growing up, we had a small tan AM radio. I associate this song very strongly with sitting in my Brooklyn basement, listening to music in the late 1970s. Enjoy.

P.P.S. Love you, Mom.