Medical Device Marketing | Lead Generation | Medical Marcom

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72

October 21, 2019

I see a pattern developing here – and it’s not just me

Technology has given us a big opportunity here. I'm excited about it!

TIME TO CHANGE >
71

September 11, 2019

I Bet You Think About Marketing All Wrong

A friend thought my services would be more helpful "later." I vehemently disagree.

MY FIRST PODCAST >
70

July 10, 2019

So you want to refresh your medical device website?

Then let me share my latest thinking with you on the subject.

READ FIRST >
69

June 12, 2019

What Do Device Reps Really Want?

This medical device sales rep told me exactly what he needed (and it's not what you think).

WISH LIST >
68

May 29, 2019

How to get someone to fill in your damn survey

One way is not make it a thinly-guised way to sell your products and services!

HOW TO FIX IT >
67

May 1, 2019

What is the Role of Sales Now? feat. @TedRubin

Ted and I discuss why Sales isn't closing your leads from Marketing, and its implications.

PROJECTIONS? >
66

April 17, 2019

Absolutely my most successful lead generation strategy ever

This worked so well, I'm recommending it to all my clients.

THE NEW STANDARD >
65

April 3, 2019

What should I do? Delete this guy?

Is pruning your email list of the dead weight a good idea?

THE DELETE BUTTON? >
64

March 6, 2019

My Most Important Update of the Year

Read this one.
No, seriously.

PLEASE DO THIS >
63

February 20, 2019

How to Fail Your Way to the Top!

Failing is the new Winning! See for yourself.

I FAILED BIG TIME! >
62

February 6, 2019

How to win new appointments with virtual LinkedIn strangers

This is an important one. Video, list, and transcript.

HERE'S HOW >
61

January 22, 2019

Can you hear me now? Voice will kick your ass.

Let's reminisce about this article in a decade when voice rules the world.

I HEAR YOU >
60

January 9, 2019

Is your value proposition a little rusty?

Read this and determine if it's time to revisit your story.

TIME FOR A TUNE UP? >
59

December 19, 2018

I don’t know what the hell else to tell you

Clients wish I had a better answer. I don't.

NOW WHAT? >
58

December 5, 2018

Would You Ever Share This on LinkedIn?

The "line" is further out than you might think.

GO FURTHER >
57

November 20, 2018

The Bad Man is Doing Bad Things to You

A very sneaky way hackers are scamming you.

FIGHT BACK! >
56

November 7, 2018

Damned if you do social media, damned if you don’t

Can't live with it, can't live without it.

WELL, DAMN! >
55

October 23, 2018

What Is Content Intelligence (and how to use it as a weapon)

Wanna best your competition on organic searches? Then watch this video.

FIND OUT! >
54

October 9, 2018

Excellence is Whatever the Customer Says It Is

"Operational excellence" is meaningless if the user experience sucks.

ALWAYS RIGHT >
53

September 26, 2018

What is the Nike lesson for medical device marketing?

They took a controversial stand and stood out.

JUST DO IT? >
52

September 12, 2018

What do you want to do for our anniversary?

A moment to celebrate, then get back to it!

CONCEPT BOARDS >
51

September 4, 2018

An island in a sea of people

a short and personal story

SWAM TO SHORE >
50

August 29, 2018

My stupid car broke down (and what it has to do with you)

Routine maintenance?

TOWED!
49

August 22, 2018

This is what I think of your boring copy!

Pointless, uninformative, and obvious is no way to go through life, son.

NOT READING THIS >
48

August 15, 2018

What do you do for a living?

A mind shift to help you get where you want to go in the industry.

YOUR ANSWER? >
47

August 8, 2018

I wrote a new privacy policy for you

A huge time-saving gift from me to you.

GDPR COMPLIANT >
46

August 1, 2018

What a difference an Internet week makes!

A brand new design and functionality in a week? Yup!

MVP >
45

July 25, 2018

We’re Not Gonna Take It

There's a lot to unpack here.

NO! WE AIN'T! >
44

July 18, 2018

We don’t have a lot of time left

Are you using your time wisely? Think about it.

SO ACT NOW >
43

July 11, 2018

Why (and how) I make business friends for life

It took maybe five extra minutes, but what a difference!

WORTH IT >
42

July 4, 2018

The Amazing Buttered Popcorn Life Hack

You never know when and where inspiration will strike.

HAPPY 4th >
41

June 27, 2018

Falling into a curious trap of my own design

To be honest, you can skip to the 'Fast Round.'

PAGE DOWN >
40

June 19, 2018

so angry it’s hard to concentrate

But I promised I'd write you each week, so here goes.

JUST BREATHE >
39

June 12, 2018

How to Make the Un-newsworthy Newsworthy

Medical device marketers can learn a lot from this cereal.

REMEMBER ME >
38

June 6, 2018

Do this and stop doing that

A glimpse at typical questions I field. Plus, Anchor videos.

FREE ADVICE >
37

May 29, 2018

Gift Wrapping You Up with a Bow

Show your personality and sell more stuff.

MORE INTERESTING >
36

May 23, 2018

What is GDPR and should you care?

TL;DR = Fine. Fine. I'll comply with GDPR.

WILL YOU? >
35

May 16, 2018

How to Generate More Leads From Webinars

TL;DR = I would have way more leads if I knew then what I know now.

TAKE THIS IDEA >
34

May 9, 2018

You’ll thank me for this one. I guarantee it.

TL;DR = A free transcription tool I discovered

CAN'T LIVE WITHOUT >
33

May 2, 2018

It’s in the way that you use it

TL;DR = How tone changes everything!

EMBRACE IT >
32

April 24, 2018

I challenge you to take the First Words Challenge

Would you please get to the point?

ESP. FOR SOCIAL >
31

April 18, 2018

I knew your photo was important, but…

It's better to look good than to feel good, apparently.

YOU LOOK MARVELOUS! >
30

April 10, 2018

The best way to survey your customers

The best survey may be no survey.

TRY THIS >
29

April 4, 2018

You need an SPF record right now

Matt helps protect you from spoofing and going into spam folders.

JUNK MAIL? >
28

March 28, 2018

How To Properly Market Just About Any Event

Proven insights from six years of doing this.

COME ALL! >
27

March 21, 2018

You better? You better? You bet!

An inexpensive way to make you much better!

THE WHO? >
26

March 14, 2018

CEO Interview with Professor Ben Bentzin

Plus a special tribute to someone dear to me.

LEARN FROM BEN >
25

March 6, 2018

The highest ROI thing I do (and so can you)!

Do you have anyone who does this for you?

BEST ROI >
24

February 24, 2018

Someone saved my life tonight

Because you never know who will listen.

CRY OUT >
23

February 21, 2018

How to make one of those cool side-by-side videos

I found an inexpensive way to finally do these.

WORTH IT >
22

February 14, 2018

Grief stricken

It was a tough week for the Hages.

IMPACT >
21

February 6, 2018

available Tuesday at 1:45?

Would you open this email?

TALK THEN? >
20

January 30, 2018

If you had the time

What would you do to build your business?

WHEN THEN? >
19

January 24, 2018

The benefits of clockwork

Do you think this theory sounds legit?

TRUST ME >
18

January 16, 2018

I am ugly. And so are you.

The sooner we accept it, the faster we'll succeed.

NO EXCUSES >
17

January 10, 2018

GREEN versus ORANGE

Which brochure would you have chosen?

PICK ONE! >
16

January 2, 2018

Thank you, Robert!

Your idea = a 63.4% lift in conversions!

MADE ME $ >
15

December 26, 2017

How will next year be different for you?

A quick read and an invitation to think.

ONE QUESTION >
14

December 19, 2017

A content shock to the system

How can anyone stand out anymore?

HOW DO YOU? >
13

December 12, 2017

Adobe Giveth and Adobe Taketh Away

I sure wish I could use that really cool feature!

THEN WHY? >
12

December 6, 2017

Do you juggle?

Juggling work with other work.

NOT LIKE GREG >
11

November 28, 2017

Bye bye, Mindaugus

1,500 subscribers are right behind you

SAD TIMES >
10

November 21, 2017

These headline generators can help you

A useful tool for content ideas.

AT LAST >
9

November 14, 2017

No mobile, no launch

Is every page ready on every device?

PHONES RULE >
8

November 8, 2017

How many words on a page?

Burt said he'd "never read a page this long."

TOO MANY NOTES >
7

November 1, 2017

Learning Drip, my new email

I make mistakes so you don't have to.

NICE JOB, JOE >
6

October 25, 2017

Something worth reading

Is this personal approach working? In a word, yes.

BALLSY! >
5

October 18, 2017

And just like that, she was gone

I suffer the first of what will be many setbacks.

WELL, THAT SUCKED >
4

October 11, 2017

My first video with Lucia!

Making videos can be scary. Get yourself a Lucia.

BEHIND THE CAMERA >
3

October 4, 2017

Journey: Taking the leap!

I was afraid. But now I have no choice.

IT'S OK TO BE AFRAID >
2

September 27, 2017

Journey: Let’s get started!

I have an "email epiphany" to share with you.

JUST HIT SEND >
1

September 20, 2017

I’ve been meaning to write you

I was depressed and I bet you can relate.

WHY JOURNEY? >
As Featured in

Join thousands of medical device marketing and sales professionals

"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25+ year marketing professional. I specialize in marketing strategy and communications, lead generation, and website development for medical device and related companies. Discover my 350,000+ member Medical Devices Group, and meet us at our 10x Medical Device Conferences.

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