So I tried something new and I have interesting results to share with you.
Last week I sent a Journey email that was materially different than the accompanying blog post.
The subject line was “The best way to survey your customers,” but the short email asked you to choose your favorite of two photos.
Upon voting, you were sent to the article about surveys.
The click-to-vote experiment yielded my highest click-through rate ever. Roughly one in three who opened the email voted with a click and got their “reward,” the survey article.
As for the votes themselves,
But I got a few “write ins” anyhow, saying this was the best of the three and I should continue using it.
I didn’t realize I reached the point where I “need to look younger.” Hmm.
Turns out, Mom had a hollow victory.
My little photo experiment yielded an email from “Long time reader, first time responder,” Jeff from Captiva Spine.
He wrote, “For a business photo (social or even dating), I came across Photofeeler not too long ago. You get credits by rating other people’s photos.”
Jeff said after three tries he got a satisfactory result. It wasn’t the one he liked best. (Did you use it anyway, Jeff?)
Anyhow, I gave Photofeeler a try, voting dozens of times (because I’m cheap and didn’t want to buy credits). I uploaded the three images.
And this is what The Crowd said:
They said I don’t look “likable” in the photo you chose. They did think YOUR SON looked highly “competent” and “influential,” though. So I’ve got that going for me.
They liked my current photo best. The likability score ranked 3 of 4 business photos in the database. But “Lovable Joe” looked less competent and less intelligent. SAD!
“Keynote Joe” ranked best overall. THAT guy is SO influential! Competent! Handsome! Funny! A great father…!
Where was I?
Alas, “Keynote Joe” is less likable than a third of the database.
And I’m presently out of reasonable photos to Serve the Machine.
Disappointed I didn’t “rock” Photofeeler test, I needed to know, “How the hell do win this game?”
Photofeeler had an answer. A few, in fact.
• 5 Tweaks to Look More Competent in Your LinkedIn Photo
• Why It Pays to Look Likable in Your LinkedIn Photo (And How to Do It)
• 4 Tweaks to Look More Influential in Your LinkedIn Photo
I know you’re gonna check out Photofeeler. It’s free.
Tell me what happens.
After two successful projects, I returned this week to 99designs to create a new logo for MDTX, the Medical Device Technology Exchange.
I was never a fan. It was created before we knew what we wanted to be. The logo looked like it could belong to just about anything with those initials.
Today we have a pretty solid appreciation of our brand: MDTX is the fun and educational event for medical device executives who design, develop, manufacture, and commercialize medical devices. Join us to laugh, learn, and network. 🍨
Bruce championed a “fun” brochure, but we didn’t change logo. It was on too many things already.
So this week I submitted a 900-word creative brief and materials to 99designs, guaranteed a $299 prize, and my design contest ends today. I received 55 ideas of varying quality from a dozen designers so far.
I was happy with Carl’s logo.
And I was happy with Michelle’s lean RAQA systems logo. (Her new site arrives next week).
But I’m not as happy with my MDTX choices. I’ve winnowed them down to the six below. I’ll probably get more today.
Do you like any of them? If you have an opinion, would you email me at email me and opine? Thank you.
Note: I gave feedback and requested changes for each of these. It’s too much to share here.
14 hours of Joey’s music. I made this playlist for the breaks during MDTX. We didn’t even get a third of the way through.
“Michael” wrote to thank me for playing this song. “Deb” thought the music added energy and fun but maybe I can tone it down next time. It took away from some booth-side conversations.
We experiment. We learn.
- Always be storytelling. It’s the basis for almost everything I produce. Give a read: There Are Only Seven Stories – Are You Telling One of Them?
- Along with your photo… While you’re looking great with your new photo, make sure your reputation is too.
Thank you for joining me on The Journey.
See you next week – or sooner – if you choose to reply to this email,
P.S. The next MDTX will be October 2-4 in San Diego. Wanna come? See https://medgroup.biz/MDTX.