11 weeks ago I wrote a boring post entitled, “What is GDPR and should you care?” It was two days before GDPR was going into effect.
I was unprepared. GDPR was too boring for me to get my head around, so I procrastinated.
Then I caught a Facebook post by Adrian Leontovich, who wrote, “GDPR means if you have a website, it needs to be compliant. Period. It doesn’t matter where in the world the website lives, or who it serves.”
Then he invited clueless people to reach him. Which was my calling.
I was, like, “Oh, I will totally pay for Adrian to take care of everything GDPR. I won’t have to think about it again.”
What Adrian taught me
In addition to teaching me how important proper alignment is when you’re singing barbershop, Adrian taught me private information is more than personally identifiable information (such as an email address).
It includes even the IP address of your visitor’s machine (every web server logs these for each visit). Google Analytics uses it.
In other words, if you even place a cookie on a person’s computer, that’s a GDPR thing.
So you need to:
• Provide a way for users to be notified you’re capturing info;
• tell them how to opt out; and,
• remove their information if they request it.
Implication for you
Again with the “I’m not a lawyer, do your own homework” caveat, I believe the following approach, which I adopted, can work for you too.
Start from now. Especially easy for WordPress users like me, install a free plug-in to warn new visitors about data collection.
Based on Adrian’s recommendation, I use “Cookie Notice” and like its simplicity.
In essence, by updating my policy for GDPR, all existing subscribers are bound by the policy.
Plus, I’ve given them the chance to unsubscribe at the bottom of each email communication. I think I’m covered.
Copy. Paste. Find. Replace.
Now the meaty part for you. I think you can pretty much copy this whole thing and paste it onto your site. Then please find and replace all mentions specific to my companies.
Here you go. I only ask for a “thank you” email in return.
If you’re reading this sentence, 3312 words into this post, you either are (a) deliriously grateful for the time I saved you or (b) bored out of your mind.
For the second camp, enjoy this ridiculous gif and 81-year-old photograph.
Thank you for joining me on The Journey.
See you next week – or sooner – if you choose to reply to this email,
P.S. I sent my first Medical Devices Group announcement from Drip instead of LinkedIn yesterday. Early results suggest it went well.