2 min reading time
The reasons to incorporate video into your medical device marketing efforts? Trust. It’s the only reason that matters.
In my view (and probably yours), your best chance to make a sale is when you’re there, in person, talking with your customer. Second is probably is using Skype, FaceTime, or equivalent screen share, where you can still talk face-to-face. Third, the telephone, I guess.
After that, video is your next best option for building trust. In fact, just last week a prospect specifically mentioned my Services page video as the reason he called.
Here are some quick video ideas for your consideration.
1. Choose your thumbnail carefully. I really like the image that accompanies this post. Sometimes I hesitate clicking because I “don’t really have time to watch that right now.” By selecting this thumbnail, “Pat” overcomes my objection. I do have one minute to spend with him.
2. Videos make great testimonials. This testimonial from Ed Kennedy is so strong I have it autoplay on my resume page.
3. Name and tag your video for search engines. This is so important it was the subject of the third post I ever wrote for this site. I’m surprised how well the article holds up. I disabled my cookies and googled “medical marketing communication” today. Yup, I’m still on page one with the video.
Here are seven more articles on medical device marketing video:
- Pick up the phone! Three ideas for your mobile phone camera.
- How to set up an appropriate EMR meeting. A hand-held video featuring subject matter expert Michael Paquin. I “look smarter” because I have people like him in my network.
- People are People. A Depeche Mode music video. It’s a fun way to make a point and show my humanity.
- Child’s Cardiac Arrest Caught on Tape. Real-life uses for your product.
- Don’t F*** With Your Customers. Social media works two ways.
- Dr. Swanson Sent Me. Your video doesn’t need to be pretty to be effective.
