Watch this video. I’m posting this to make two points.
1) Defibrillators can help save lives. I have personally put a Cardiac Science defibrillator in my boys’ two schools and in my church. Had the defibrillator not been in that Texas school, it looks as though the girl would have died.
2) This is great PR. Since Cardiac Science is set up with a Twitter account, a Facebook account (1700+ followers), a blog, YouTube, and LinkedIn accounts, they have the social-media tools in place to leverage the story.
Is your medical device marketing company ready to leverage your good news?
If not, this is your wake-up call. Click here.