(Medical communication group video)
I could tell you qualitative stuff like “video is engaging” and “video breaks up the monotony of all that text.”
But did you realize a medical marketing video could draw visitors to your site?
Shortly after we uploaded the video above to YouTube, ours was the number one video for the term “Medical Marketing Communication” which is what we were targeting. We were careful to take advantage of the title and URL fields, both important for SEO purposes.
For our title we chose “Medical Marketing Communication Endorsement.”
The description tag does not help for SEO reasons. Neither do keywords. Both have been abused and Google smartly changes the rules of the game to reward sites and content that actually deliver upon the implied promise of the keywords themselves.
Still, be sure to use the terms you seek in the body of your copy. In my example, I wanted to let Google know I’m in the “medical media and marketing” industry, so I was careful to include the exact phrase “medical media and marketing” in the copy. (Write this down: Make sure you keep your content human-friendly. Having said that, use your preferred term where you can, instead of an equally good pronoun. You’ll help your all-important quest for search engine visibility.)
Atypical Medical Marketing Communication Result?
I won’t suggest an immediate #1 Google ranking is typical. Apparently, none of Medical Marcom’s competitors thought to make a medical marketing communication video, giving us an advantage.
Good news for you: I suspect very few of your competitors are taking advantage of any social media tools. Fewer still are reading this blog or downloading our ebook, “Steal These Ideas: 10 Proven Lead Generators for Medical Companies” to the right.
Get a jump on them. Get smart with us and grow your business the way we are growing ours. Give us a call or contact me at [email protected].