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Why (and how) I make business friends for life

It took maybe five extra minutes, but what a difference!

The Amazing Buttered Popcorn Life Hack

You never know when and where inspiration will strike.

Falling into a curious trap of my own design

To be honest, you can skip to the ‘Fast Round.’

so angry it’s hard to concentrate

But I promised I’d write you each week, so here goes.

How to Make the Un-newsworthy Newsworthy

Medical device marketers can learn a lot from this cereal.

Do this and stop doing that

A glimpse at typical questions I field. Plus, Anchor videos.

Gift Wrapping You Up with a Bow

Show your personality and sell more stuff.

What is GDPR and should you care?

TL;DR = Fine. Fine. I’ll comply with GDPR.

How to Generate More Leads From Webinars

TL;DR = I would have way more leads if I knew then what I know now.

You’ll thank me for this one. I guarantee it.

TL;DR = A free transcription tool I discovered

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My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

Time to Change

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

Medical Device company SEO is competitive

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25+ year marketing professional. I specialize in marketing strategy and communications, lead generation, and website development for medical device and related companies. Discover my 350,000+ member Medical Devices Group, and meet us at our 10x Medical Device Conferences.

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25 pages of my best stuffGreat! I'll immediately send you:Great! I'll immediately send you:Great! I'll immediately send you:I wrote 25 pages about lead generation tactics that work for my medical device clients.
I wrote 25 pages about lead generation tactics that work for my medical device clients.
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
I wrote a 25-page PDF called
“Steal These Ideas: 10 Proven Lead
Generators for Medical Companies.”
Would you like a copy?
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