Claude Hopkins (1866-1923) is considered to be the father of direct response marketing. If you are interested in building a list of followers, read his book My Life in Advertising & Scientific Advertising.
Three Hopkinsian concepts:
- Tell the truth. Always.
- Research your product completely. Provide reason-why copy.
- Psychology is key, especially when it comes to marketing.
I thought it’d be fun to turn the clock back a century and create a Medical Marcom ad in the Hopkins style. How do you think I did?
Has your medical sales organization complained about the quality or quantity of the marketing department’s leads? Worse, are you the marketer with the limited budget, responsible for lead production?
If so, what is the reason your prospect must speak with you right now? If you cannot easily answer this basic question, talk with Joe Hage.
Joe Hage is the only marketer I know who focuses exclusively on contemporary marketing strategies for medical companies. He has a degree from a top Ivy League school and an accomplished background from well-known companies.
Good for Joe.
And – now – good for you.
Joe earns conversations for his clients. Will you benefit?
Medical companies lucky to discover Joe find his ideas revolutionary and his motivation, intelligence, candor, and voice refreshing. For you, the informed executive, Joe reads the trades and experiments with what is innovative, what is working, and what will earn you a more conversations with prospects.
This is how Joe helped generate $7 million in pipeline for a publicly traded medical device marketing company.
The millions – which can be yours – arose from marketing strategies and tactics including easy-to-read content he authored, inviting images and videos he created, a new company website he directed, and successful experiments he conducted. Joe introduced short and long lead forms, organic search engine optimization, paid search engine marketing, telemarketing, direct marketing, public relations, online promotions, and more to his fortunate employer.
As you would expect, Joe’s unique skills are in high demand and he may not be immediately available for your call. You are in luck however. Joe produces medical marketing content twice weekly and makes it available – for free and at no obligation using electronic mail – for interested parties like you.
Join hundreds of medical company executives who receive Joe’s business-generating concepts in their inboxes. When you do, Joe will immediately deliver “10 Proven Lead Generators for Medical Companies,” a collection of concepts profitably executed at a publicly traded medical device company. Sign up now for this educational service and free gift.
Congratulations for your good fortune today and the extra sales you will inevitably earn as a result.