I forgot I’d even made this video back in 2012. And I was going to delete it when I saw a teachable moment for my readers.
First I guess I should rhetorically ask, “What did you think?”
It was nothing mind-blowing but it looked professional and, I believe, more compelling that if I had merely written those words.
- Key Takeaway 1: Pre-Production was minimal. I typed out a script and created a PowerPoint.
- Key Takeaway 2: Memorization: If you believe you can’t remember all your lines, I memorized about two sentences at a time. Whenever the camera cut away and showed words, I was reading my script.
- Key Takeaway 3: Many takes. You have no idea how many times I screwed up making this video. Maybe on the 12th try, I got all the words delivered as intended. You don’t have to be an expert at this.
- Key Takeaway 4: It was inexpensive. I may have paid my video guy a few hundred bucks for it. He was already on site for something else and we squeezed this in at the end of the day. Can you think of a few videos you’d like to have? Do them one after the other. Bring a change of clothes if you like.
So, what do you think? Will you commit to adding some video to your website?
It’s an inexpensive way for you to improve your overall medical device marketing communication.