< 1 min reading timeSome marketers don’t like to use their websites to ask directly for your business.
You know, the chat boxes. The “download this” forms.
“It’s too pushy,” they object. “This is just the beginning of the conversation. If they want to work with us, they’ll know how to contact us.”
Here’s another view, courtesy of my mentor who asked me, “Do you believe you’re the best at what you do?”
I said yes.
He asked, “Why does someone visit your site?”
“Because they need help with medical device marketing.”
He asked, “Then would it make sense for you to say the following?”
“I’m going to give you as much value as I possibly can during our time together. If you like what you see and want to continue learning with me, [take this action].”
“Take this action” could be anything:
• Buy this product.
• Sample this service.
• See me after today’s presentation.
• Whatever.
When you give us, your prospects,
a clear path how to benefit from your product or service,
you are HELPING us.
That’s not being salesy or pushy.
That’s doing us a favor.
So why the objection?
