2 min reading timeYou might want to bookmark this post.
It gives you the HTML copy you need to generate a subject line and body copy for an email. Maybe it’s easier if I just show you.
Click here to see what the code does.
Then, continue on for the code. Share it with your team and/or social network.
Here’s the code:
<a href=”mailto:JHage%40MedicalMarcom%2ecom?subject=Cool Email Trick!&body=Hey Joe! You’re right! This is a cool email trick!%0A%0AThanks!”>Click here</a>.
How This Code Generated 100+ Leads For My Business
I often discuss the three most important medical device marketing concepts here.
In short, they are:
Get Found.
Be Engaging.
Collect Information.
This email marketing trick falls in the third camp, “Collect Information.”
I set multiple “email link traps” on my 10x Medical Device Conference website to discover who was interested in maybe attending. They are:
Not ready to commit? … An email link for more information.
Wanna see who’s attending? … A list of attendees was a click away.
Hardship pricing … A request for lower-than-stated pricing for those in transition.
Together, these gave me the email addresses of more than 100 prospects and, I estimate, five of them attended the conference because I had a chance to engage and nurture them.
The other 95? They expressed interest in the 2013 event … so maybe they’ll attend in 2014?
Why (I Suspect) It Works
Reason One: It’s super easy to “just hit SEND” for more information. You don’t even have to give me your email address … your email provider already has that as a given.
Reason Two: Most “open an email” just fills in the “To” field. You have to decide what you’re asking (your subject line) and then compose your thought.
Too much work, if you ask me.
You can change the subject line and body copy sufficiently so you know from which page the query originated. What more do you need?
Besides, aborting or hitting “SEND” take the same amount of effort.
Why not complete the task (and give me a lead)?
Why I Know This Is A Big Idea
I wrote a variant of this post three years ago on my pre-Medical Marcom, personal website. It has been accessed more than 10,000 times.
A lot of people are looking for this solution. Enjoy, my friends.
And go ahead, hit one of those little share buttons below to spread the wealth.
