I featured an AED sweepstakes for a Medical Devices Group member. Weeks passed.
My unhappy friend emailed me: “We had 260 people register, and have emailed each of them, as well as connected with them on LinkedIn. We have had ZERO sales.”
And continued, “What can you do to help make this campaign make sense?”
I replied, “Would you share with me all the steps you took to follow up with your leads?”
“We sent an individual email (not a blast) to all 260 people who registered. We don’t have phone #s, so this is the extent of our efforts.”
I offered an hour-long medical device marketing consultation to the Medical Marcom subscriber with the best answers to the questions, What did they do wrong? Can the promotion be salvaged? What would you do next?
I announced the winner in Part II of this series.