“Why are medical device companies clearly falling behind other industries in social media,” I asked communications and content strategist Carissa Caramanis O’Brien, an expert consultant in healthcare, EMS, non-profits, and technology.
“Healthcare organizations are struggling to find their way in light of little/no guidance from FDA,” Carissa started. As a result, many medical device marketing companies will find themselves having to catch up with competitors who got a jump on them.
If you’re a medical device company who’s not yet leveraging social media, I urge you to read today’s #MedDevice chat summary.
http://storify.com/medicalmarcom/medical-device-companies-falling-behind