And I can write about it all day.
But I will never, ever rank on Google for the term “New York Giants.”
- There is WAY too much competition for the term.
- No one will link to my articles.
- I will never be recognized as an expert on “New York Giants.”
So I should never even try to rank for “New York Giants.”
It’s binary. If you can’t get on page one of Google, don’t even try.
Any money or effort you spend on search engine optimization for unattainable terms (“healthcare,” “sales training,” “New York Giants”) is a big, fat waste.