People Are People, So Why Should It Be …?

An easy read and a smile for the long holiday weekend …

Human behavior is human behavior is human behavior. – Dan Kennedy

Do you think, “We sell medical devices or biotechnology or life sciences (serious stuff) so our communication always has to be professional?”

That’s fine. You can be professional. But professional doesn’t mean you have to be boring, linear, and static.

Your customers are people. They react emotionally. Connect with them that way.

You can give them a Depeche Mode video. I know it is not for everyone. But it shows that I’m a real person. Showing a bit of that side of me, I think, makes the Medical Marcom brand more approachable.

I encourage you to take similar “risks.”