My beautiful wife Beth asked me, “Does LinkedIn have reviews?”
I asked why.
She wanted to double-check on our health insurance broker – whether she, in light of Obama’s Health Exchanges, was best qualified to serve our family.
I answered, “If someone has recommendations, it just means she’s a better marketer, not a better broker.”
As I confessed in “You Make Me Blush,” I write some of the recommendations about myself and send them to clients.
If they agree with what I’ve written, they say, “Sure, you can use that.”
It saves them time and gets me a better recommendation than they might have written (if they ever got around to it).
She said, “Colonial Insurance has 17 reviews and Kirkland has none.”
She saw 4.9 stars.
She read no reviews.
But her perception about Colonial (a firm she’d never heard of) relative to Kirkland had changed.
Implication For Your Marketing
Recommendations and endorsements are important for shaping customer perceptions about you. And they are easy to get.
So go get them! Put them on your site, on Google Reviews, and elsewhere.
Then, Google yourself.
See what Beth is seeing. And ask, “Have we given her a reason to second guess us?”