How to get someone to fill in your damn survey

3 min reading time

Why is no one taking your damn survey?

Maybe because you telegraphed it’s just a way to sell them something.

Good client. Terrible survey.

The other day I was talking with [redacted] and [redacted] from [redacted].

Nice people. Good call.

They wanted responses for their survey.

[Redacted] admitted the survey was “bloody awful” but that was partially due to software limitations. Of course, prospective survey-takers don’t care how the survey came to be or what your limitations were.

They won’t take a bad survey. And if your enticement is bad, they won’t click and even see it.

I recorded the call because, well, you know.

And here it is: Truncated to less than 15 minutes for a broad-ranging discussion on survey design and, ultimately, my recommendation for this particular client.

(It also gives you a good look at what it’s like to collaborate with me, should you be considering it.)

A request:

If you learn a thing or two from the video, please  it on LinkedIn so your network can benefit. ????

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Fast Round

• For you SEO fans. I wanted to know if tags were completely obsolete at this point.

  After reading this, I learned the depicted kind is probably worthless.

  Then learned about tags I didn’t realize were tags in the first place.

• Argh! What links?! You ever get this EXCEL message and are, like, WHAT LINKS?! I can’t find them anywhere!

  Here’s how to find them: Find external links.

  

• Three reasons for the Post Inspector. Use the LinkedIn Post Inspector to:

  1. Discover what’s needed for better-looking previews in posts;

  2. Have LinkedIn re-scrape your page (to get your updated image or content); and,
  3. Debug issues from your metadata.

  Click the image below to give it a whirl – maybe even experiment using the URL from this post (wink wink). ????

  

Thank you for joining me on The Journey.

My calendar (link to book time) lightens up every summer, like clockwork.

Now’s a good time to contact me if you have a medical device marketing strategy or communication need and liked what you saw in the video.

P.S. Growing up, we had a small tan AM radio. I associate this song very strongly with sitting in my Brooklyn basement, listening to music in the late 1970s. Enjoy.

P.P.S. Love you, Mom.