Medical Device Marketing | Lead Generation | Medical Marcom

  • Start Here
  • Services
  • Blog
  • The Journey
  • More
    • About
    • What Clients Say About Joe Hage
    • 10x Medical Device Conference
    • Contact
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn

Medical Device Marketing: Marketing Strategy

If you're new here, you may want to download my free, 25-page ebook,
Proven Lead Generators for Medical Companies. Thanks for visiting!

Medical Device Marketing Strategy

Medical device marketing strategy work includes product positioning, portfolio differentiation, competitive assessments, market segmentation, customer awareness, and loyalty-building programs. I will share some examples and advice on this page.

PRODUCT POSITIONING FOR MEDICAL DEVICES

It’s tempting to be all things to all people. A number of times in my career, I’ve seen marketing managers afraid to compare their products to others in the company’s portfolio.

That was the case for three ECG products sold by my former company. With my help we developed a good-better-best messaging to support the product line.

Good

Good

Better

Better

Best

Best

Two of this site’s most popular blog posts pertain to medical device marketing strategy and positioning. I refer most clients to them before we begin to work together.

First 3 questionsStartups who need help

Younger organizations may need assistance with their positioning, website development, and distribution strategies. Established organizations may want refreshed customer-facing communications. Medical Marcom can work directly with your subject matter experts and design teams. We write compelling copy for brochures, web pages, blog posts, public and investor relations, and for social media consumption.

Medical Device Marketing: Communication

  • Marketing communication: I wrote or edited almost every RBC Medical Innovations website page.
  • Website development: As Director of Marketing Communications, I was the project lead on the Cardiac Science website, which we built from scratch. Other work samples include Alltech Medical Systems USA, AcceleDent, BioLife Solutions, MedicalExaminationGloves.com, Medical Devices Group, no2point3, and this site.
  • Ads: I conceived and wrote advertisements for 15 medical device products in multiple segments. I’m particularly fond of these ads for Powerheart, Pyramis and Q-Tel.
  • Videos: We handle cinematography, on-air talent, location, props, scripts, editing, and final production. See the profile of a 16yo girl resuscitated by a Cardiac Science AED (now more than 14,000 YouTube views).
  • Blogs: I blog for Medical Marcom and MedicalDevicesGroup.net and cover marketing topics and medical device topics equally. I write for the Medical Devices Group on LinkedIn, the world’s largest online medical device community and, if it makes sense for everyone, could include your message there.
  • Brochures: Who We Are. What We Do. was due two months after I arrived (and all I remembered from sixth grade science was “aorta” and “ventricle”). Many of these resources too: Cardiac Science Library.

How should we proceed?

Call Me

917.405.3017

Let me send you some free ideas!

Email Me

[email protected]
As Featured in

Join thousands of medical device marketing and sales professionals

"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

By signing up you are agreeing to our Privacy Policy.

About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25+ year marketing professional. I specialize in marketing strategy and communications, lead generation, and website development for medical device and related companies. Discover my 350,000+ member Medical Devices Group, and meet us at our 10x Medical Device Conferences.

Copyright @ • Medical Marcom • Medical Devices Group • All rights reserved • Terms & Conditions
25 pages of my best stuffGreat! I'll immediately send you:Great! I'll immediately send you:Great! I'll immediately send you:I wrote 25 pages about lead generation tactics that work for my medical device clients.
I wrote 25 pages about lead generation tactics that work for my medical device clients.
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
Great! I'll immediately send you:
I wrote a 25-page PDF called
“Steal These Ideas: 10 Proven Lead
Generators for Medical Companies.”
Would you like a copy?
Arrow