So many medical device companies waste their “Contact Us” page.
Sure, there’s a form there. You can fill in your name, phone, and email. Some will make you fill out a really long form. Maybe there is a map to their office.
If that sounds like your “Contact Us” page, read on.
1. A Headline. We know it’s your contact page. You don’t have to repeat it. Instead, remind them why they should fill out the form. Mine says, “Looking for more business?”
2. Body Copy. The headline sets up your story, which will differ for product versus service providers. Still, you can guide the prospect toward the types of conversations you want to have.
Mine says I’m approachable and happy to help. But it also sets some parameters: It says I lead the Medical Devices Group (Implication: Wow, he’s really connected!), I only take six clients at a time (Implication: He’ll focus on me if we work together), and if I can’t help you, I probably know someone who can (Implication: With his connections, he can short-cut my exploration for the right partner.)
What does yours say about your product or service?
3. Alternate Ways To Connect. I offer my phone number (I’m rarely called, most choose to email first) and my direct email address using that cool email trick I taught you a few weeks back.
Personally, I prefer the direct email versus fill-out-a-form approach because I feel it’s going straight to the person I want to engage. So I put both for those who prefer the form (rarely filled out… most go for the email.)4. A Photograph (optional). It adds color and interest to the page, and I think a warm photograph of you (especially if you’re a consultant), can help.
5. An Offer (optional). Not everyone will agree on this and there are a few ways to go.
I used to have a sidebar offering a free 25-page book about medical device marketing. It’s on the sidebar because, if someone doesn’t want to fill out the form, they can still get something of value from the page (and I can get a prospect). I chose to retire the sidebar when I redesigned my site in November 2016.
Another option, you can offer the gift to thank them for filling out the form. Up to you.