Everyone likes the gag reel at the end of a DVD. So why not one on a website, I experimented, after loving what healthcare marketer Dan Dunlop did on his site.
I created a page and wrote, “Enjoy some nonsense below. It will give you some color about who you’d be working with. And think: How can you engage your customers?”
I put it the primary navigation to see what would happen.
Turns out, not much.
For something in the primary navigation, it terribly under-performed. I’m not very surprised (I’m sure you’re not either) but thought it would attract more curiosity seekers.
The dismal results
As I shared elsewhere, I typically experiment here on Medical Marcom to discover new insights I can share with clients. (Not that any medical device company was about to do a gag reel!) But I still wonder, “Can medical devices inject any humor into their websites to make them more approachable?”
To me, the jury is still out. Humanizing the brand, introducing some employees, showing the company picnic … to me, this feels like a good idea. What do you think?
Anyhow, if you’ve read this far, enjoy a video below. Two are from work, one from business school, and one from my home collection.
Donut Eating Contest: A Surprise Victory!
I may have gotten a little overexcited there at the end.
Professor Cash: Wharton Follies 1992 skit
Cover your ears midway through if you don’t like hearing bad words.
Survivor spoof: Campbell Soup sales meeting
I was Director of Marketing for Campbell’s. I almost lost my glasses at the 01:29 minute mark. That would have totally sucked. The video still makes me laugh.
Come Blow Your Horn: Our Big Mistake
Well, my wife thought it was a nice antique …
What did you think of (a) the experiment, (b) the learnings, or (c) the videos?
