A GIF-Video combination may be the thing to cure your “no one is clicking on my video” website ills.
Check out what Maxon Motors has on the bottom of this page. A GIF like the one shown here encourages you to click on the video to see what Jeff has to say.
When you click on the GIF, this video frame pops up, along with a quote from Jeff.
It’s so simple, yet it was compelling enough for me to stop what I was doing and jot it down here for you.
And it comes just in time. I’m filming a short video with a client in two weeks. We’ll shoot some footage of him holding his product or pointing or something to run as a GIF-Video combination.
The Importance of Video on Your Website
According to Cisco, Internet video traffic will grow fourfold from 2016 to 2021 (a CAGR of 31 percent), so you know what you have to do: Create video content.
And no point in making it if no one is watching it. You’ll have a lot of competition for attention: It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021 (source: Cisco)
A Gimmick Here and There
In isolation, a GIF-video combination is no big deal and won’t turn your company’s fortunes around.
But incorporate it and read about Medical Marcom ideas such as these to incrementally lift engagement on your site and your social media efforts.
And this writeup from Hubspot on “How to Start Using Video in Your Marketing” is worth your time. Give it a read.
P.S. As I write this, I’m on my way to Boston to create a video and thumbnail gif for a client. Contact me to boost your marketing success.