#MedDevice: Selling Devices into Primary Care

Fan favorite Mary Pat Whaley, the Manage My Practice blogger who helps medical device companies better understand what physician offices need and want, is our guest again this week.

Is the practice independent or affiliated with a hospital? If hospital, is a GPO involved?

All these make a difference when you’re doing medical device marketing or looking to demo a new product! Click through to see what you missed.

View the story “Selling #MedDevices into Primary Care.”

Thanks, Mary Pat! Readers, you can find her post “How to Influence Physician Referrals” here.