Still need proof? Fine: Medtronic’s doing it.

I still meet medical device professionals who can’t do social media.

“We’re not set up that way,” they say. Or, “We can’t get Legal to buy into it.”

Go tell your leadership:

Medtronic’s CEO has his own freakin’ Twitter handle.
I’m pretty sure we can do something.

There. All the social proof you need.

Let me know when you’re ready to get to work.