< 1 min reading timeAlert: light profanity.
2:52 being honest
2:56 is what counts trying to make the
3:00 ordinary extraordinary is so much better than starting with the extraordinary
3:04 because it doesn’t really connect…
3:11 if something is real for one person it’s touched their life
3:17 you know, and I think is a a creator and a director it’s your job
3:21 to make an audience as excited
3:26 and fascinated about a subject as you are
3:30 and real life does that
Now…
Think about the copy about your medical device. The copy on your website.
Go. Look at it.
Does it say,
hi i am a medical device company and i sell a sterile product that improves patient outcomes and blah blah blah blah blah blah blah.
Is there any emotion? Anything to keep me reading because I am fascinated?
No? What are you going to do about it?
