Here is are annual Best Medical Device Marketing Posts, a list of the best content we produced this year.
Other resources for you include Medical Devices Group (now 215,000+ members), the all-new Medical Devices Group Advisory Board, and the 10x Medical Device Conference, now in its second year with inspiration, strategy, and networking for small to mid-sized medical device companies.
Most Important (Video Instruction): How To Test Your Web Design Inexpensively
Best Startup Advice: For Medical Device Startups Who Need Help
Best Lead Capture: Five Tips For Your Contact Us Page
Best Self-Promotion: You Make Me Blush
Best Site Engagement Tool: Call Me, Maybe?
Best Value Proposition: We Have Rum Raisin
Best Argument for Online Marketing: The Wrong Side of History
Best Argument for Online Reviews: Second Guessing You
Best Inbound Marketing: The Dominant Marketing Tool in the Medical Equipment Industry?
Best Search Engine: When To Blow Off SEO
Best Lead Generation: My Last Ebook Was Crap: Why That’s Great News!
Best Content Generation: Finish What You Started. Three Tips For Resurrecting Failed Content Marketing Programs
The Best Medical Device Marketing Posts in 2012
For your convenience, I’m listing them here.
Most Important (Video Instruction): How to Rebuild Your Medical Device Site From Scratch
Best Anchor Text Advice: What you can learn from my Forbes article
Best Email Marketing Advice: How to piss away $3,000 on an email blast
Best Content Marketing Advice: How Do You Make Any Money That Way?
Best SEO Advice: A Vital Piece of Your Medical Device Marketing Strategy
Best Customer Loyalty Advice: Somebody That I Used To Know
Best Public Relations Advice: Medical Device PR expert: Sometimes PR is pointless
Best Case Study: What’s Wrong With This Email?
Best Use of Video: Another reason to use video in your medical device marketing
Most Fun: Horrible Medical Device Marketing from HORIBA Medical
The Best Medical Device Marketing Posts in 2011
Best SEO post: I asked 4 SEO experts and this is what they said
Best lead generation post: The Best Conversion Tool I May Ever Recommend
Best social media post: Low Effort, High Payback Twitter Tips for Busy Marketers and Reps
Best web design post: Three Homepages in Six Months: Third in a Series
Best web architecture post: Are You in the Golden Triangle?
Best medical device trade show post: Strategy for a Medical Equipment Trade Show
Best prospecting post: How to Re-Engage Your Prospect
Best strategy post: Three Questions Before You Spend Money on Medical Marketing