< 1 min reading timeYou ready?
Come closer.
(Whispers.)
Your clients and prospects are the secret to writing relevant medical device content.
The Story
I was just on the phone and was sharing screen with a client. He wanted to set up an appropriate landing page for a promotion we’ll run next week.
I showed him examples of my ebook page and my webinar invitation. These didn’t satisfy.
Then I remembered a landing page I’d built for Client X. As I explained why that promotion worked so well for Client X, I realized how universal that observation was. I’d never written about it.
I actually stopped the conversation and said, “You just wrote a blog post for me.”
Two Key Takeaways
One: When you’re explaining something – and you realize “This is good” or “I keep saying the same thing” – you have relevant site content.
Chances are many others would benefit from what you just said.
Write it up. Shoot a video. Repurpose it with social media. Be that resource.
That’s when your reader will know you’re the one to call.
Two: When you “trip across” good content, you’re inspired to share it. I had no intention of writing blog content today. My client basically wrote it for me.
This wasn’t work. It was fun.
Did I inspire you? Leave a comment or go write some relevant medical device content now!
