Ever hear of a “404 error”?
It’s a “catch-all page” on a website that is served when a URL address cannot be found or resolved.
Most are boring. I saw one today that literally just said “404: Not Found.” (It’s a good thing the offending company wasn’t a creative agency!)
Some error pages, like the one we created at Cardiac Science back in the day, are helpful. Cardiac Science offered links to popular pages on the site.
Mine’s fun. I embedded a classic video you’re sure to enjoy.
Why’d I do that? I want to communicate:
- I’m creative.
- I can think outside the box and still be effective.
- I can help grow your business and do it with a sense of humility and humor.
It’s the same reason I have a Gag Reel on the site.
We all make mistakes and goof ups.
For the less serious mistakes: Have fun! You may win over a few friends and customers.