Medical Marcom Helps You:
- Get Found
- Engage Prospects
- Capture Leads
Medical Marcom is a medical device marketing consultancy. Our selling proposition is this:
Your prospect will search to find products and services.
→ When she types her search term, will she find you?
→ When he arrives at your page, will he be engaged?
→ When they review the site, will they respond?
Here are 10 ideas you can download at no cost or obligation whatsoever. Then ask your Marketing Department, “How many of these do we do?”
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Your Business – Before and After Medical Marcom
A case study is the best way to illustrate our medical device marketing expertise. My thanks to medical device design, development, and contract manufacturing company RBC Medical Innovations for allowing me to share the “before and after” of our work. I joined them as a medical device marketing consultant at a pivotal time in their journey.
Marketing a medical device design, development, and contract manufacturing company like RBC is possibly the most difficult challenge in all medical device marketing.
That’s because everyone in the space has a portfolio of work, “seasoned experts,” ISO certifications, etc. etc. These firms have long sales cycles requiring engineers to evaluate a few firms using requests for proposals (RFPs).
In the medical device design, development, and contract manufacturing game, to win online is to stay in the visitor’s consideration set and prompt a contact – so the site needs to be professional and engaging while demonstrating competency and excellence.
Click through to see the before-and-after RBC websites for how we did it.
A New Website
Click to see “Before”
Click to see “After”
The new website speaks addresses a common communication struggle for medical device companies, “How can we speak to professionals who buy our products and services in a way that resonates with them?”
New Branding, Crisper Communication
Click to see “Before”
Click to see “After”
The revised piece does a better job guiding a prospective patient through her decision to get a Sophono device. Pay particular attention to the original photography we shot for the “after” piece which includes sharper product images and patients consulting with their audiologists.
Medical Device Marketing Services
I typically join teams on a remote, consulting basis. And, as I did as Director of Marketing Communications for a $200-million publicly traded medical device company, I hire independent consultants on an as-needed basis.
Almost invariably, today’s projects start with Medical Device Communication and Strategy. Then we typically move to Medical Device Website Development and Medical Device Lead Generation, and Medical Device Networking and Referrals among professionals in my network.
Other services I provide include: Media planning, social media and blogging, B2B and B2C marketing, brand positioning, direct and Internet marketing, prospecting, creative development, and increasing customer lifetime value.
Are we a Fit?
If you’re doing less than $500 million in sales, you probably don’t need to hire an entire agency. Just a well-connected, caring and responsive, experienced person like me.
And by “well connected,” I mean extremely well connected. I lead the Medical Devices Group, the world’s largest medical device community with 350,000+ members. If I don’t know the answer to your question, someone in my vast network does.
