The Journey

Wanna read my marketing journal?
Bring a water bottle.

72

October 21, 2019

I see a pattern developing here – and it’s not just me

Technology has given us a big opportunity here. I’m excited about it!

TIME TO CHANGE >

71

September 11, 2019

I Bet You Think About Marketing All Wrong

A friend thought my services would be more helpful “later.” I vehemently disagree.

MY FIRST PODCAST >

70

July 10, 2019

So you want to refresh your medical device website?

Then let me share my latest thinking with you on the subject.

69

June 12, 2019

What Do Device Reps Really Want?

This medical device sales rep told me exactly what he needed (and it’s not what you think).

68

May 29, 2019

How to get someone to fill in your damn survey

One way is not make it a thinly-guised way to sell your products and services!

HOW TO FIX IT >

67

May 1, 2019

What is the Role of Sales Now? feat. @TedRubin

Ted and I discuss why Sales isn’t closing your leads from Marketing, and its implications.

66

April 17, 2019

Absolutely my most successful lead generation strategy ever

This worked so well, I’m recommending it to all my clients.

THE NEW STANDARD >

65

April 3, 2019

What should I do? Delete this guy?

Is pruning your email list of the dead weight a good idea?

THE DELETE BUTTON? >

All Posts

What readers like you say about The Journey

Karen Cote, Managing Director, LifeSci Consulting

I am really enjoying your Wednesday emails! They are so real, so packed with knowledge I can use — and I feel like I’m getting to know you personally. Thank you!

Kimberly Castlemain, Marketing Manager, EMcision

Ballsy!

Joel Fogelson, CEO, milktrackerapp.com

Your personal messages help me see the difficulties getting our products and services "out there" – and that we are not alone. Please keep up your emails and messages of encouragement.

Michelle Lott, Principal, Lean RAQA Systems

Before I met Joe, marketing scared me; now, I love it! By the second Skype call, he repositioned my brand. By the third, he created a piece of collateral upon which we could build a campaign. As I write this, we are maybe one month into the engagement and I’m already rearranging my budget so I can do more with him. My wish for you? When you call Joe, that he has time in his schedule to take you on. He’s as good as you heard he is. Maybe better.

As Featured in

Join thousands of medical device marketing and sales professionals

"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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