“Why are medical device companies clearly falling behind other industries in social media,” I asked communications and content strategist Carissa Caramanis O’Brien, an expert consultant in healthcare, EMS, non-profits, and technology.
#MedDevice: Using PR to Reach Investors and Physicians
“Medical device coverage is shrinking among financial outlets,” began Chris Gale, SVP for EVC Group, a San Francisco and New York-based investor relations and public relations firm for medical device companies.
#MedDevice: Selling Devices into Primary Care
Is the practice independent or affiliated with a hospital? If hospital, is a GPO involved? All these make a difference when you’re doing medical device marketing or looking to demo a new product!
#MedDevice: @FDALawyers on Regulatory Crackdowns
Saying “I didn’t know” won’t win you any friends with the FDA, Department of Health and Human Services, or the Department of Justice.
#MedDevice: And Then There’s MAUDE
If you don’t know about MAUDE (Manufacturer and User Facility Device Experience), my medical device friends, you should.
#MedDevice: Are ACOs S.T.U.P.I.D. or S.M.A.R.T.?
Jeff Cohen, a specialist in healthcare law, thinks “ACOs are S.T.U.P.I.D.” Gregg Masters, publisher of ACOwatch.com, disagrees. He is planning a counter-post: “ACOs are S.M.A.R.T.”
#MedDevice: How to Influence Physician Referrals
If you are in medical devices and want to drive referrals to your specialist network, read this #MedDevice recap!
#MedDevice: Selling “through” physicians?
What happens when the medical device buyer is the specialist but the primary care physician is the influencer? That’s the question at the heart of this #MedDevice chat. Maybe you can help with your thoughts in the comments.
Viral Lessons from the “Twitter Chat that Killed Sermo”
I’m a 20-year marketer specializing in lead generation for medical companies. As a medical device consultant I write for multiple sites but never “went viral” until I wrote “The Twitter Chat That Killed Sermo.” This article shares what I learned and how you can you benefit.
#MedDevice: Is There a Regulation for That?
Janssen, the division of Ortho-McNeil-Janssen Pharmaceuticals, introduced a smartphone app that probably requires (but does not yet have) FDA oversight.
