Medical Device Marketing | Lead Generation | Medical Marcom

  • Start Here
  • Services
  • Blog
  • The Journey
  • More
    • About
    • What Clients Say About Joe Hage
    • 10x Medical Device Conference
    • Contact
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn

#MedDevice Companies: Falling Behind

“Why are medical device companies clearly falling behind other industries in social media,” I asked communications and content strategist Carissa Caramanis O’Brien, an expert consultant in healthcare, EMS, non-profits, and technology.

#MedDevice: Using PR to Reach Investors and Physicians

“Medical device coverage is shrinking among financial outlets,” began Chris Gale, SVP for EVC Group, a San Francisco and New York-based investor relations and public relations firm for medical device companies.

#MedDevice: Selling Devices into Primary Care

Is the practice independent or affiliated with a hospital? If hospital, is a GPO involved? All these make a difference when you’re doing medical device marketing or looking to demo a new product!

#MedDevice: @FDALawyers on Regulatory Crackdowns

Saying “I didn’t know” won’t win you any friends with the FDA, Department of Health and Human Services, or the Department of Justice.

#MedDevice: And Then There’s MAUDE

If you don’t know about MAUDE (Manufacturer and User Facility Device Experience), my medical device friends, you should.

#MedDevice: Are ACOs S.T.U.P.I.D. or S.M.A.R.T.?

Jeff Cohen, a specialist in healthcare law, thinks “ACOs are S.T.U.P.I.D.” Gregg Masters, publisher of ACOwatch.com, disagrees. He is planning a counter-post: “ACOs are S.M.A.R.T.”

#MedDevice: How to Influence Physician Referrals

If you are in medical devices and want to drive referrals to your specialist network, read this #MedDevice recap!

#MedDevice: Selling “through” physicians?

What happens when the medical device buyer is the specialist but the primary care physician is the influencer? That’s the question at the heart of this #MedDevice chat. Maybe you can help with your thoughts in the comments.

Viral Lessons from the “Twitter Chat that Killed Sermo”

I’m a 20-year marketer specializing in lead generation for medical companies. As a medical device consultant I write for multiple sites but never “went viral” until I wrote “The Twitter Chat That Killed Sermo.” This article shares what I learned and how you can you benefit.

#MedDevice: Is There a Regulation for That?

Janssen, the division of Ortho-McNeil-Janssen Pharmaceuticals, introduced a smartphone app that probably requires (but does not yet have) FDA oversight.

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • Next Page »
As Featured in

Join thousands of medical device marketing and sales professionals

"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

By signing up you are agreeing to our Privacy Policy.

About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25+ year marketing professional. I specialize in marketing strategy and communications, lead generation, and website development for medical device and related companies. Discover my 350,000+ member Medical Devices Group, and meet us at our 10x Medical Device Conferences.

Copyright @ • Medical Marcom • Medical Devices Group • All rights reserved • Terms & Conditions