“Why are medical device companies clearly falling behind other industries in social media,” I asked communications and content strategist Carissa Caramanis O’Brien, an expert consultant in healthcare, EMS, non-profits, and technology.
“Medical device coverage is shrinking among financial outlets,” began Chris Gale, SVP for EVC Group, a San Francisco and New York-based investor relations and public relations firm for medical device companies.
Is the practice independent or affiliated with a hospital? If hospital, is a GPO involved? All these make a difference when you’re doing medical device marketing or looking to demo a new product!
Saying “I didn’t know” won’t win you any friends with the FDA, Department of Health and Human Services, or the Department of Justice.
If you don’t know about MAUDE (Manufacturer and User Facility Device Experience), my medical device friends, you should.
Jeff Cohen, a specialist in healthcare law, thinks “ACOs are S.T.U.P.I.D.” Gregg Masters, publisher of ACOwatch.com, disagrees. He is planning a counter-post: “ACOs are S.M.A.R.T.”
If you are in medical devices and want to drive referrals to your specialist network, read this #MedDevice recap!
What happens when the medical device buyer is the specialist but the primary care physician is the influencer? That’s the question at the heart of this #MedDevice chat. Maybe you can help with your thoughts in the comments.
I’m a 20-year marketer specializing in lead generation for medical companies. As a medical device consultant I write for multiple sites but never “went viral” until I wrote “The Twitter Chat That Killed Sermo.” This article shares what I learned and how you can you benefit.
Janssen, the division of Ortho-McNeil-Janssen Pharmaceuticals, introduced a smartphone app that probably requires (but does not yet have) FDA oversight.