Social influencer, orthopedist Dr. Howard Luks explains what it takes to get an appointment and his interest in your medical device.

In a medical equipment trade show, every medical device manufacturer wants your prospects’ attention. How will you stand out?

Are ALL your customer care representatives trained how to diffuse a situation and elevate as appropriate? It’s more important now than ever!

In its simplicity, a video from Dr. Swanson reminded me how important it is to get out your video camera and talk directly to your customers and prospects.

Sign #1: You got here by some kind of distraction.

I forget the other four.

The point?

Like you, your prospect is distracted and doesn’t have a lot of time.

Quick communication can work.

Make your point and move on.

Your prospect or customer will appreciate it.

Recently, a prospect replied favorably to my offer. I responded. Then … nothing. What I wrote to re-engage him.

“As you know” lets you raise an important industry insight … and its implications to your customer … in a way that preserves his ego.

If you’re a young company looking for talent, here’s an inviting careers page idea.

You want to show up on the first page of Google for the product categories your company sells. How can you rank highly for a term on Google?