It dawned on me: This is my most important insight of the year. It inspired a hashtag, service mark, and maybe even a medical device marketing book.
Ann Handley, MarketingProfs, Me, and You
If you don’t know Ann Handley, you haven’t done any research on marketing for a while now. She is the chief content officer of MarketingProfs, author of the best-seller “Everybody Writes,” a personal hero of mine, and someone you should know. Here are my notes from her 45-minute talk at Content Marketing World 2017.
Marketing Lessons from #CMWorld Day 1, Content Marketing World
Following best practices is average. Including influencers in your marketing can be huge for you both. Good newsletters are anticipated by its subscribers. B2B marketing doesn’t have to be boring. We are all in the audience business. Be honest; audiences can spot bullshit immediately. Read this 8-minute summary of the expert lessons I learned at Content Marketing World in September 2017.
How to Optimize your Content Creation and Distribute it for B2B
Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.
What You Can Learn From My Marketing Midlife Crisis
If you’ve ever doubted the quality of your work, you’re not alone. Here’s my story about work-related depression and how I snapped out of it when I accepted the new reality of medical device marketing.
How to Add an End Screen to your YouTube Video
When you add an end screen on your YouTube video, you can direct your viewer to the next logical video in your library. You could ask them to subscribe or even visit your website. I prepared a short video to make it easier for you to learn how.
How a GIF-Video Combination Gives Your Video More Site Visibility
A GIF-Video combination may be the thing to cure your “no one is clicking on my video” website ills. Check out what Maxon Motors has on the bottom of this page. A GIF like the one shown here encourages you to click on the video to see what Jeff has to say.
Inbound Marketing Isn’t Enough: You Need an Outbound Marketing Plan, Too.
Perfecting messaging, website, SEO, and social media isn’t enough. Find your prospect and market directly to him. Here are 9 outbound marketing tactics.
Should We Track Site Visitors?
If you’re unaware, there are services that report the Internet Protocol (IP) address of your visitors. Should you use them and, if so, how?
Why video testimonials are a medical device must
CEO Don Poe of People Productions Media Services shares three ways for medical device manufacturers to create a strong testimonial video on a budget. From Brightcove: Online reviews are trusted as much as personal recommendations by nearly 90%.
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