I’m a 20-year marketer specializing in lead generation for medical companies. As a medical device consultant I write for multiple sites but never “went viral” until I wrote “The Twitter Chat That Killed Sermo.” This article shares what I learned and how you can you benefit.
The Twitter Chat that Killed Sermo
Mine was an innocent invitation to talk during last night’s #MedDevice chat, a feature of the Medical Devices Group, LinkedIn’s largest medical community. Who knew it could unravel the company?
A medical device marketing company executive recently told me, “Our sales take place in the physician office. Our website doesn’t really matter.” My thought? Well, Gilbert Gottfried says it best.
Face it. You’re out of control.
You have the best medical sales team in the industry. Your medical device has proven advantages versus the competition. Your marketing collateral is professional-looking and easy to read. But the one thing that really matters is completely out of your control.
Six Ways to Persuade People and Grow Your Business
The Medical Communication Group applies medical marketing communication concepts to Robert Cialdini’s book, Influence: The Power of Persuasion.
Why You Should Use More Video in Your Medical Marketing
Medical marketing videos (medical communication videos) can increase visibility when marketing for hospitals or marketing for physicians’ attention.
The First Three Questions Before You Spend Money on Medical Device Marketing
There are three questions you need to answer before you spend any marketing money. I ask them whenever I start a new project. In fact, I personally find it impossible to build a solid medical device marketing plan without these answers.
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