How to change your medical device website copy: Are you talking too much about yourself again? It’s not about you. It’s about everybody BUT you.

I get asked, “What would you change about our medical device website?” For starters, I’d like your site to be more about me than about you.

You know when your child needs your attention “right now?” When you respond to your customers right away, you make them feel special. Here’s how.

Some medical device marketers don’t like to use their websites to ask directly for your business. But if you’re helping us, why wouldn’t you ask?

I told my client: Don’t bother with search engine optimization. And don’t bother trying to get on Google’s first page, ’cause it ain’t gonna happen.

‘How do I auto-populate a subject line and body copy in an email’ has been accessed 10,000+ times. So I’m showing you how to do it.

Your fancy medical device marketing is wasted if your company blunders the simple inbound call … and other telephonic tragedies.

Evaluate how you are marketing your medical devices. Are you forward-thinking enough? Think, how will medical device marketing be done in 50 years?