Ted Rubin, author of the upcoming book, Return on Relationships, sits with Joe Hage to share how his principles can be applied to the medical device industry.

Remember when you were concerned about rate cards and the number of true readers? Sharing online is the new metric. How are you leveraging it?

If you only have features and benefits, a video, and a case study about your medical device, you are missing opportunities to engage your visitors.

I’m assuming you have a smartphone. And I’m assuming it has a video camera. How often do you use your phone’s video recorder to promote your business? Here are three promotional ideas you can use right away.

If you’re like most, you get and delete email solicitations promising higher search engine rankings on Google and other browsers. Are you being too hasty?

If you don’t have a reasonable chance getting onto Google’s first page for a term, any money or effort you spend on it will be a big, fat waste.

Medical device marketers, if you are looking to get your medical device company on Google’s first page, make sure you use anchor text to its best advantage.

A compilation of the best medical device marketing posts in 2011. Worth a peek.

Is there any place on a medical device marketing website for comedy? Results and analysis of my Medical Marcom experiment.