Medical Device Marketing Blog at Medical Marcom

Arterial vs venous stent?
Veniti Medical first to distinguish them.

#MedDevice guest Sean Morris, the CEO of Veniti Medical, pioneers in the venous disease space, shares new products he’ll bring to market.

Should you delete SEO solicitations?

If you’re like most, you get and delete email solicitations promising higher search engine rankings on Google and other browsers. Are you being too hasty?

What the NY Giants can teach you about SEO

If you don’t have a reasonable chance getting onto Google’s first page for a term, any money or effort you spend on it will be a big, fat waste.

A Huge American Opportunity Waiting to Happen

Cellsonic machines can heal wounds, handle any mutant strain of malaria, and smooth out cellulite – but not in the US – and trials will be very, very expensive.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

What Healthcare SAAS Provider Appature Can Do For You

This healthcare SAAS provider helps healthcare marketers deepen brand relationships with a proprietary technology solution called Appature Nexus.

What you can learn from my Forbes article

Medical device marketers, if you are looking to get your medical device company on Google’s first page, make sure you use anchor text to its best advantage.

How NEEDL Plans to Disrupt Pharma Sales

The implication for medical device sales? Recognize the chain of influence is changing for you as surely as it is in pharmaceutical sales.

Medify CEO Ready to Wage War

Serial entrepreneur Derek Streat is ready to wage war for patients looking for reliable medical information online. His company’s since been acquired.

The Best Medical Device Marketing Posts of 2011

A compilation of the best medical device marketing posts in 2011. Worth a peek.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

As Featured in

Join thousands of medical device marketing and sales professionals

"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

email me