3 Words That Let You Say (Just About) Anything

The three words that let you say just about anything?

AS YOU KNOW.

“As you know” lets you raise an important industry insight … and its implications to your customer … in a way that preserves his ego.

Because “not knowing” is embarrassing.

“As you know” lets him nod knowingly and appreciate the information you just conveyed.

Below are a couple of good “as you knows” your customer might need just about now.

• As you know, the differences between ICD-9 and ICD-10 are significant and conversion will be time-consuming. What is your hospital doing now to meet the October 1, 2013 compliance deadline?
• As you know, Evergreen Hospital outperforms Overlake on each of ten measures at HospitalCompare.hhs.gov. What steps is Overlake taking to improve patient care?
• As you know, Section 9007 of the Patient Protection and Affordable Care Act (PPACA) requires charitable hospitals exempted from federal taxation under section 501(c)(3) of the Internal Revenue Code to conduct periodic community needs assessments. What systems are you exploring to automate the process as much as possible?

And, as YOU know, Medical Marcom is available to help make your company more approachable to prospects and customers. If you haven’t already, go ahead and sign up for blog updates or drop us a line on our Contact Us page.