Does DTC work for Medical Devices? I said, in general, no, it doesn’t. Then I asked the 320,000+ member Medical Devices Group. They had some other ideas. Read and decide if it makes sense for you.

SpeakPipe lets your web visitors leave you a voicemail.

I have a free account which allows up to 20 messages (of 90-second duration) per month.

Here is a great example of a specialist taking full advantage of her LinkedIn profile. You can do this too and maximize your social impact.

The next time someone electronically says Congratulations! or Happy Birthday, do this instead of what you’re probably doing today.

Want to know how a medical device CEO should do social media? Just like Mick Farrell, chief executive officer of $9-billion ResMed.

You and me? We are NOT going to “the next level.” Sorry, just not gonna happen. “The next level” is one of the laziest ways ever to complete a thought.

What Steve and Chris Sandland taught me today about making connections, talking to your network, and winning new business.

I’m a long-time Bob Bly fan. Here’s an 84-minute video shot at American Writers / Artists Boot Camp, full of tidbits to help sell more using expert copy.

John Andrews, CMO of Ignite Social Media, explains how even companies with decidedly unsexy products and services can use social media to their advantage.