Medtronic’s CEO has his own Twitter handle. Now medical device companies have no more excuses why ‘social media is not right for them.’

My friend, the Medical Devices and Minnesota Reporter at MedCity News, Arundhati Parmar caught me after my three-hour workshop at the 2nd Digital Marketing for Medical Devices conference in Minneapolis asked me to sum up everything about marketing medical devices in five minutes. Here it is, with video and transcript. Enjoy.

Last in a three-part series. Joe explains how he salvaged an emailed medical device marketing promotion gone bad.

An email sent to Medical Devices Group members who entered an AED sweepstakes did not yield the results the sponsor wanted. We analyze where it went wrong.

Our lead-generation sweepstakes for this medical device company generated 260 warm leads and no sales for my client. What could they have done differently?

When you post a link to a another site, you’re kicking your prospect out of your website unless you add a little snippet of code.

The leader of LinkedIn’s largest medical group explains why he petitions the medical device tax – and why you should join him with your signature.