I’m a long-time Bob Bly fan. Here’s an 84-minute video shot at American Writers / Artists Boot Camp, full of tidbits to help sell more using expert copy.

John Andrews, CMO of Ignite Social Media, explains how even companies with decidedly unsexy products and services can use social media to their advantage.

You’re still not using Live Chat on your site. And I don’t know why. Here’s yet another example of Live Chat making my business – and my life – better.

When you make a video, make sure there’s a way to bring folks back to your site.

I updated my medical device conference site design to a contemporary long-scrolling one. Am I going to pay for that on Google? Chris Sharp knows. [video and transcript]

In short, FDA’s June 2014 social media guidance says if you need more room to reveal material facts than the medium allows, don’t use the platform. (Download available.)

In this video, my SEO guy Chris Sharp critically evaluates my medical device site, finds my mistakes, and suggests simple fixes. Learn from them.

You created solid medical device marketing content somewhere else. Here’s an easy way to bring it back to your website to double your return.