Medical Device Marketing Blog at Medical Marcom

Why Inbound Links Need to be a Vital Piece of Your Medical Device Marketing Strategy

Medical Device Marketing Strategists: Before, the quantity of links won the game. Today, irrelevant, unrelated links count for much less, if anything.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

ACI Medical became a contract manufacturer … “because our vendors sucked”

Ed Arkans became a contract manufacturer when, as a customer, he grew unsatisfied with expensive, late, inaccurate shipments from his vendors.

A Major Disruption to the Wound Therapy Market

A total elimination of wound dressings? That’s what anesthesiologist Dr. Edward Lin proposes with his innovation now in development. Discover HealO Medical.

IBM on the Future of Connected Health Devices

IBM: There are massive mobility, analytics, and security challenges to make all this work. We help companies connect patients and doctors online.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

Still need proof? Fine: Medtronic’s doing it.

Medtronic’s CEO has his own Twitter handle. Now medical device companies have no more excuses why ‘social media is not right for them.’

Marketing Medical Devices: The Three Most Important Concepts

If you’re new here, you may want to download my free, 25-page ebook, Proven Lead Generators for Medical Companies. Thanks for visiting!My friend, the Medical Devices and Minnesota Reporter at MedCity News, Arundhati Parmar caught me after my three-hour workshop at the 2nd Digital Marketing for Medical Devices conference in Minneapolis asked me to sum […]

What’s right with this email? [Last in a series]

Last in a three-part series. Joe explains how he salvaged an emailed medical device marketing promotion gone bad.

What’s wrong with this email? [Part II]

An email sent to Medical Devices Group members who entered an AED sweepstakes did not yield the results the sponsor wanted. We analyze where it went wrong.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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